Together, the brands attract 3 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That’s why we not only create content that moves our audience, but also make it easier to take action on what’s important to them — whether it’s starting a new fitness routine or participating in a social cause.We believe fitness should be accessible to everyone, everywhere, regardless of income level or access to a gym. That’s why we offer hundreds of free, full-length workout videos, the most affordable and effective workout programs on the web, meal plans, and helpful health, nutrition and fitness information.Our Mission


We create media that powers the optimism and dreams of women around the world.

We combine data, technology and storytelling to connect brands to this audience at scale.

Our Values


We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.

We are fitness-4-ladiesT